The true scale of how good you can look and feel is still Unknown. We are here to provide you with everything you need to boost your skin's health and appearance in a simple and effective way.
No unnecessarily complicated routines. No over-exaggerated marketing claims. Just three amazing products with scientifically proven ingredients, optimized for men.
Our face wash cleanses and exfoliates, our moisturizer has sunscreen built in, and our repair serum is also anti-aging. For the vast majority of people, that's everything you need to effectively maintain healthy skin.
But don't be fooled by the simplicity of what we offer. It took 15 months of non-stop research and development to perfect our unique blends of premium actives, natural extracts, vitamins and antioxidants. We also made sure the products work efficiently together to deep-cleanse, hydrate, nourish, repair and protect your skin.
We've taken care of the complexities so you don't have to. We even deliver the products quickly to your door for added convenience.
So welcome to the new standard in men's skin care.
Welcome to the Unknown
Meet Our Founder
Meet Mahan Lankarani. A proud father, husband, skincare and wellness enthusiast, and our founder and CEO.
Like so many dreamers, he always aspired to make more of a difference in the world by starting a business that could have a sustained, positive impact on people's lives. It just took a global pandemic for him to finally take action.
"The Unknown was born from a mixture of unexpected inspiration and necessity during the darkness of Covid 19. My family and I had just fulfilled a life long ambition to move to Dubai, but within a few months I found myself unemployed, in a new continent, worrying daily about how I was going to provide for my family and what we were going to do."
"After a few weeks of feeling sorry for myself, I turned to self care to help me get through a very difficult period and skin care played a big role in helping me regain my self confidence. My skin had been one of the major casualties of constant stress and self neglect, so I embarked on a journey of non-stop skin care research and experimentation."
"It was during this journey I realized that more men should be taking better care of their skin and perhaps they would if there were better options available that were more aligned with their needs and preferences. This suddenly became my opportunity to start the business I had always wanted, just not under the circumstances that I imagined."
"I decided to change my mindset; to stop worrying about the future and being afraid of the unknown - I could take ownership of it instead."
We are committed to running and growing our business in a manner that is respectful towards our customers, business partners, employees and planet.
We are passionate about the growth of our company, but refuse to compromise our integrity or ethics under any circumstances.
We work as hard as we can to ensure that all of our products are the best quality so we can feel proud and confident about what it is that we are selling.
We are passionate about sharing free education and content on the principles of skin care, self care and wellness.
We respect our planet and environment and strive for sustainability
We never test our products on animals.